An international education non-profit, Cultural Vistas, wanted to say something unique, yet appropriate, during the COVID-19 pandemic. Their usual content promoting study abroad no longer seemed relevant, but they still wanted to keep posting.

Using photos the organization already had from alumni, I developed the #ReVISIT campaign that encouraged Cultural Vistas’ audience to “remember, reflect, and #ReVISIT” their international experiences.

Audience was reminded to check out the blog daily for new photos .

Each country or U.S. state featured had its own instagram story.

Stories featured interactive components to increase user engagement.