Lauren Aitken
Content Strategist | Digital Marketer | Copywriter
About Me
I am a communications and marketing professional with 12+ years of experience. I’m passionate about using creative strategies to spread the word about mission-driven institutions.
From copywriting to graphic design, I craft content that helps brands connect with their audiences.
Services
Branding
Communications Strategy
Content Strategy
Copywriting
Graphic Design
Search Engine Optimization (SEO)
Social Media Advertising
Social Media Management
Website Design (WordPress & Squarespace)
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Website Design & Copywriting
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Social Media Strategy
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Graphic Design & Branding
Case Studies
American English @ State
graphic design
Designed dozens of custom educational graphics for the American English @ State Facebook page, a highly engaged community of 4+ million followers.
Cultural Vistas
copywriting, social media campaign, community engagement strategy
Created a social media and blog campaign to drive online engagement with their target audiences during the pandemic.
Families and Student Debt Project
web design, logo design, social media advertising
Developed a social media campaign and website to help a research team find the right participants for their study.
Conversational DC
web design, copywriting, logo design, branding, social media advertising, email marketing
Developed the brand identity and all marketing materials for a language immersion club in Washington, DC, growing the subscriber list to over 3,000.
Love 4 Wine Shop
copywriting, web design, email marketing, branding
Built a website, email marketing strategy, brand identity, and style guide to help a small wine shop attract more customers.
What Clients are Saying
"Lauren’s work has continued to pay dividends long beyond her tenure here. To this day, her innovative and data-driven approach to online engagement remains a model and best practice our teams emulate."
Antonio Naglieri, Cultural Vistas
"During her time with us I received a variety of compliments for both Lauren directly and the work she inspired and often led. If you are looking for someone who can bring your digital communications or marketing team to the next level, I highly suggest reaching out."
Kevin Barta, Dijidl North
Let’s Connect
Marketing works best when you understand your audience—I’d love to learn about you.
Whether you want to grow your network or share best practices, let’s connect on LinkedIn.
